Apr 152013
 

ScreensBy AMY CHOZICK

Note to marketers: Television advertising is not postracial.

That’s the message that a newly formed consortium of the country’s largest African-American media outlets wants to send to marketers, who have largely shunned black media in favor of placing ads on general outlets.

On Monday, BET Networks, Black Enterprise, Johnson Publishing (the publisher of Ebony and Jet magazines), the National Association of Black Owned Broadcasters and others will join with media-buying agencies to introduce a campaign intended to educate advertisers about the importance of black media and its increasingly deep-pocketed audience. See full article here.

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  One Response to “Advertisers Urged to Use More Black Media”

  1. Blacks should be urged to use more Black media !!!

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