Apr 152013
 

ScreensBy AMY CHOZICK

Note to marketers: Television advertising is not postracial.

That’s the message that a newly formed consortium of the country’s largest African-American media outlets wants to send to marketers, who have largely shunned black media in favor of placing ads on general outlets.

On Monday, BET Networks, Black Enterprise, Johnson Publishing (the publisher of Ebony and Jet magazines), the National Association of Black Owned Broadcasters and others will join with media-buying agencies to introduce a campaign intended to educate advertisers about the importance of black media and its increasingly deep-pocketed audience. See full article here.

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Apr 142013
 

Black Public MediaNation Black Programming Consortium has a  32 year track record for funding independent films covering topics that are not given much attention and often neglected in the mainstream media representation of African Peoples in the U.S. and around the globe. The organization operates as a not for profit NGO with a high regard for their mission. The organization has integrated online presence and social media messaging  into their promotions and publishing toolbox. The site saw up to 16k Visits during it’s lowest traffic months of the year. For those who ask yourselves “why would an organization need help with traffic like that ?” you are primed by the set up and are now ready for the challenge.  Check this out.

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Apr 052013
 
All BlackBlack Star News, News Report, Staff, Posted: Sep 12, 2012In view of the fact that Black-owned media is being squeezed out of business by the mega broadcast corporations — whose advantages in the media industry may well be in violation of the Sherman Anti Trust Act — a public hearing on the status of Black radio in New York was convened at the State Office Building, in Harlem New York.The hearing, the first of its kind in the nation, was held in mid-August and attracted people from throughout New York’s tri-state area, including Pennsylvania. Convened by broadcaster and community activist Bob Law, participants heard three hours of sworn testimony from small business owners, directors of cultural institutions, educators, political activists and everyday listeners.The hearing aimed to allow the African American community to express their support for Black-owned media and Black-owned radio in particular, since radio represents the most significant inroads achieved by Blacks in the electronic media to date, and it is Black owned radio that is being marginalized.

More than 100 people came to give sworn testimony that will be forwarded to the Federal Communications Commission, as the commission considers license transfers throughout the nation that, unless carefully monitored, may have a devastating effect on Black Americans.

There was expert testimony from Dr. Elisa English PhD MSW, who pointed out that a cultural, ethnic and race-based perspective is critical to the psychological, emotional, financial and social development and prosperity of any minority group. She further stated that in addition, media reports influence the formation of stereotypes and in turn stereotypes can influence behavior, social cohesion and civic life.

The testimony by Dr. English reinforced a 1997 study by the Dubois Bunche Center for Public Policy, which underscored the need for people of African descent to be able to exercise control over the editorial content of news and information coming into their community.   See full article here.

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